Keep Your Friends Close; Your Enemies, Closer
What do you think Facebook is doing while Google+ growing? A lot of things, of course. And I can tell you what they are NOT doing. They are not keeping distance. They have to be close enough to observe. How close? This close… Here’s just a partial list of Facebook employees who have profiles in Google+. It includes Mark Zuckerberg, no less!
- Mark Zuckerberg, founder and chief executive officer
- Christopher Cox, vice president of product
- Lori Goler, vice president of human resources and recruiting
- Dan Rose vice president of partnerships and platform marketing
- Sheryl Sandberg, chief operating officer
- Elliot Schrage, vice president of global communications, marketing and public policy
- Mike Schroepfer, vice president of engineering
- Bret Taylor, chief technology officer
- Kate Aronowitz, director of design
- Ethan Beard, director of Facebook developer network
- Peter Deng, director of product management
- David Fisch director of business development
- Debbie Frost director of communications and public affairs
- Justin Osofsky director of platform partnerships
- Blake Ross director of product
- Alex Schultz, director of growth
- Vaughan Smith, director of corporate development
Of course, they’re doing comparative analysis, among other things. But you have to have friends in there to do that so they have them in their circles, too. All of them are top honchos. Now, just imagine how many of their regular employees are already in there, too 